There was once a time when bars were known as the ultimate place to find a date or make friends. You would put on your best outfit, do your hair right, wear your shiniest shoes, and head out for a glamorous night. You would enter a gorgeously lit bar that would give off neo-noir movie vibes and feel like a mysterious, attractive character as you order your favorite drink. Someone across the bar would notice you and offer to buy you a drink, and it would go on from there.
It was in this bygone era when people would also gather together to blow off some steam, share news of the day, and socialize. They wouldn’t really drink silently as they looked into what their friend uploaded on Instagram. At one time, bars had been the cultivators of romance. They provided liquid courage for all those with love in their hearts who would like to approach that beautiful stranger they made eyes with across the bar.
However, that charm has exited the bars now. Though bars still exist, the rise of dating apps has completely altered the way a vibrant nightlife would run. From changing bartender roles to creating Instagram-worthy designs, all the way to the shifting weeknight business model, the dating apps have reshaped the bar experience radically.
However, this is not something that just happened overnight. This was something that was a long time coming. Today 40 percent of Americans are using dating apps, and according to Pew Research Center’s 2015 research, up to 60 percent of Americans believed that online dating was the best way of meeting new people. This was a 44 percent increase from the year 2005. This change in ideology and the rapid rise of membership numbers has changed the way people now look at bars and dating.
The days where you would meet someone in a bar where you both would hit it off on something found common amongst each other are long gone. People now just share your love of dating apps, what filters you use, and what pictures you like to share.
It is true that people are slowly losing touch with the real world as social media starts to gain traction. There is no element of human interaction that is not filled with talks of how active they are on social media sites and how they have gathered different apps on their phones. People usually don’t frequent the bar as much to find mates that they would hit it off with. Instead, they already have planned meetings where both the parties decide together about which bar they would go to. This happens because the individuals have already met each other online.
However, American Nightlife Association is trying its best to change this dynamic. This non-profit organization, led by JC Diaz, Lev Filimonov, and Alex Balaban, has established its authority within the industry by assisting many players of the nightlife industry in following the regulations set by the government. ANA has done this by simplifying these regulations and providing them with the tools, resources, techniques, and strategies necessary to improve revenue.