BRINGING BRANDS & BARS TOGETHER
Make the brand a friend
The relationship between brands and bars is broken”, said Michael Vachon, founder and brand development manager for craft spirits importer and distributor Maverick Drinks.
All bars and brands work differently. We realized that it’s about balance, building long-term relationships with brands rather than taking as much money as bars can in one contract.
ANA tries to build campaigns encouraging people in the drinks industry to come up with better ways of working in order to create value for both bars and brands and build a sustainable relationships. In other words we only work with brands we can create value with.
We also work with different innovative and technological platforms like CHECK_N in order to bring brands and bars together and create great value for both parties. Future of Marketing is marketing of experiences which focuses on memories instead of product placement. Free CHECK_N platform provides bars and brands to get together to organize special campaigns to turn regular customers into loyal ambassadors.