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MARKET SUMMARY

Nightlife Industry Overview

U.S. Bar & Nightclub Industry

Bars

Karaoke

Lounges

Nightclubs

Pubs

Taverns

Wine bars

Establishments with limited food service

Industry Activities

$745bn: Industry Gross Product, Food & Drink sales

$38.6bn Food & Drink sales of Non Alcoholic Beverages

$19.9bn Food and Drinks sales inside bars and taverns

$26bn: Industry Revenue

2.1%: Industry sales increase in nominal terms

2.9% YoY bar industry growth

0.3%: Industry sales increase in real (inflation-adjusted) terms.

65.8k: U.S. Establishments

Consumers

20.5m Number of people who went to bars or nightclubs in casinos

7m people bought wine in nightclubs & bars

$20 Average Admissions to special events and nightclubs, including cover charges

3% Percentage of U.S. respondents who redeem coupons at restaurants, coffee shops, bars, etc. daily

$1 Trillion Economic Impact (venues, transportation, accommodation, cigarettes, rentals and packaged liquor)

Industry Product Sales

35% Sales share of beer and ale

35% Sales share of distilled spirit drinks

10% Sales share of wine

15% Food and nonalcoholic beverages

200m Beer barrels sold

7m People who bought beer

7m People who bought wine

Employment

$4.82bn Total wages

$64.08 Revenue per employee

14m Hospitality Industry Employees

3m Hospitality Service Employees

590k Bartenders (including at Restaurants)

405k Nightclub Support Staff Employees

5.52 Average number of employees per establishment

$10.43 per hour, excluding tips, average bar staff member pay

U.S. Travel & Tourism

U.S. travel and tourism industry generated over $1.6 trillion in economic output in 2017, supporting 7.8 million U.S. jobs.
Travel and tourism exports accounted for 11 percent of all U.S. exports and nearly a third (32 percent) of all U.S. services exports.
U.S. travel and tourism output represented 2.8 percent of gross domestic product.
Expenditures by international visitors in the United States passed $251 billion in 2017, yielding a $77 billion trade surplus for the year.
According to Department of Commerce projections, the United States will welcome 95.5 million international visitors annually by 2023.
The United States leads the world in international travel and tourism exports and ranks third in terms of total visitation.

Average Bar Start-Up Costs

The average cost for a bar to acquire a liquor license in the US is $4,500.

The average startup cost of opening a new bar ranges between $110,000 and $550,000.

Source: BLS.gov, Statista, First Research, IBISworld, Investopedia

This text provides general information. Nightlife Association assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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